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Client and Customer Acquisition Successful companies have a clear, well-executed strategy and consistent methods for sourcing,
targeting, and converting great prospects. If you answer “no” to one of more of the key customer acquisition questions below
we will be happy to engage with you. By working with us, we will help you develop, implement, execute and continuously improve your
client acquisition results. |
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Key Questions · Do you know for sure, what is driving
your success or failure in customer acquisition? · Are those key drivers heading in
the right direction for you when measured over time? · Are you confident
that you are targeting the right customers for your business? Have you recognized all “low hanging fruit” customer acquisition opportunities? · Have you considered leveraging the benefits of Lean and Prune-X™ customer acquisition
methods, which would give you the biggest bang for your buck? · Are you comfortable
that you have a big enough pipeline of prospects and that you will meet all your new customer acquisition needs? · You have a customer who is excited about your product/service. Are you confident with closing the deal? Do you have all the tools
you need for overcoming a customer’s buying objections? · Do you know to what degree
your prospects and customers recommend or are willing to recommend you to their friends, families and colleagues? |
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Engagement
Goal · To dramatically increase new business volume and profits · Implement a new or improved acquisition process that focuses on prospects, aligns with the company’s brand that employees like and
execute flawlessly · Maintain gained improvements and continuously improve |
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How
SigmaWorks Will Help You We use our proprietary assessment and solutions development methods (the Prune-X™ framework) to: · Assess current client or customer acquisition process performance · Develop and implement
agreed client or customer acquisition process improvements · Measure and track the
effectiveness and productivity of the acquisition process · Take corrective actions and continuously improve customer/client acquisition |
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Benefits An effective acquisition strategy for winning new clients
that is: · Client focused, aligned with the brand and culture so employees live the
brand while acquiring new clients. · Supported by the executive team so they are all
marching in the same direction · Optimally executed through the use of human effort
and appropriate technologies · Rigorously and cost-effectively executed to drive lower acquisition costs and increased profitability |
Performance and Productivity Services
Services
