Mercedes Benz
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Situation:
Work:
Results:
Mercedes Benz was dissatisfied with the quality, quantity, and efficiency of the marketing campaign work from its medium-sized marketing company.
Mercedes Benz also required the marketing agency to deliver the same scope of work with a 33% reduction in costs during the next year.
The marketing company engaged SigmaWorks to help streamline their processes so they could do more with fewer resources. We interviewed Mercedes Benz and agency leadership and documented issues and opportunities. We also interviewed Mercedes Benz and agency teams to ascertain obstacles and process inefficiencies.
We established improved and streamlined processes across Mercedes Benz and the agency, including: creative brief development, upfront senior leadership alignment and agreement and provided clarification around the roles, authority and responsibilities for Mercedes Benz and the agency.
All stakeholders were aligned and clear about the new strategic direction and execution tactics as well as on their roles and responsibilities.
Also:
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A $4 million scope of work was completed within $3 million fee, with improved marketing agency margins due to increased efficiency.
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Mercedes Benz awarded the agency 20% more business due to increased satisfaction.
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The concept approval process cut from 20 steps to 5 and the concept approval average cycle time was reduced from 2-6 weeks to 1 day and Copy approval cycle time was reduced by 20-30 days.
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Creative brief development time improved from 22 days to 7 days.
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